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ROLEX WATCHMAKING KNOW-HOW AT FLOYD & GREEN
At the heart of Rolex
philosophy and activities lies a long-term vision. The concept of
sustainability has always underpinned the brand’s development: offering
timeless and durable watches that are built to last, while committing to future
generations, through multiple partnerships, initiatives and actions.
This approach reflects
the “Perpetual” philosophy that has driven the company since its creation. One
that assembles the skills of many and requires arduous work, day after day,
year after year. A demanding, rigorous endeavour. Rolex’s unrelenting quest for excellence.
THE FOUNDING VISION OF HANS WILSDORF
Since 1905, Rolex has maintained the founding vision of its creator, Hans Wilsdorf, who saw the wristwatch as an object of the future, emblematic of the modern era. Hans Wilsdorf revolutionized the world of watchmaking by overcoming three major challenges: producing small yet precise movements, developing a robust and waterproof case to protect the movements from external factors, and finally, fitting the watch with a self-winding system that would offer the wearer greater convenience on a daily basis.
THE CARDINAL VALUES OF THE ROLEX MANUFACTURE
Every Rolex watch is designed, produced
and tested with constant attention to the tiniest of details. This
‘superlative’ approach is expressed through several fundamental qualities that
characterize every Rolex watch: precision, waterproofness, autonomy,
robustness, simplicity, craftsmanship, comfort and durability. These major
technical and aesthetic principles have always guided the work of the Rolex Manufacture. They promise the wearer the
experience of an exceptional watch, whose features express unique expertise.
A SUPERLATIVE APPROACH TO WATCHMAKING
On their dials, Rolex
watches are inscribed with the word ‘Superlative’. This designation confirms
that every watch leaving the Manufacture’s
workshops has passed a series of particularly demanding tests conducted by
Rolex in its own laboratories, according to its own, very particular criteria.
These tests not only apply to the calibre, but to the fully assembled watch
after casing the movement, guaranteeing superlative performance on the wrist in
terms of chronometric precision, waterproofness, self-winding and power reserve.
MORE THAN A CERTIFICATION, A STATE OF MIND
By extension, all the components of a Rolex watch can be described as ‘superlative’. In fact, every one of them is subjected to continuous, rigorous checks, from its design to its final assembly. The term ‘superlative’ therefore refers to much more than a chronometric certification. It expresses a state of mind that permeates every department of the company and drives every individual working for Rolex, whatever their role.
INNOVATION IN MOTION
INTEGRATING ALL AREAS OF EXPERTISE
By progressively integrating all areas of
watchmaking expertise within its Manufacture,
Rolex is able to impose its own rules and perpetuate its quest for excellence.
The choice of autonomy has shaped the identity of a brand that lives at the
crossroads of fine tradition and state-of-the-art technology. It translates in
its four production sites, all located in Switzerland, bringing together more
than 9,000 employees.
