A Brand Built on Joy and Color
Founded in Las Vegas in 2003, Dee Berkley Jewelry began as a passion project inspired by a love of gemstones and the emotional power of color. What started as a small creative endeavor grew into a nationally recognized jewelry line carried by select boutiques and independent jewelers across the United States.At the heart of the brand is a simple philosophy: color makes people happy.
Each piece is thoughtfully designed to spark joy - whether through vibrant turquoise beads, soft blush-toned gemstones, rich lapis blues or shimmering metallic accents. Rather than chasing fleeting fashion trends, the brand focuses on creating timeless pieces that can be worn daily.
The Signature Style: Playful Meets Polished
One of the defining characteristics of Dee Berkly Jewelry is its effortless blend of playfulness and polish. The designs feel fresh and youthful yet refined enough to wear to brunch or the boardroom. Color is central to nearly every collection. Natural stones are selected for their hue, texture and personality. From bold statement beads to subtle tonal blends, the result is jewelry that feels alive.Many pieces incorporate symbolic charms or motifs – hearts, evil eyes, crosses and other emblems – adding a layer of intention and sentiment to the design. Each piece is designed to support easy layering. The necklaces often vary in length and bracelets stack beautifully. They are meant to mix bead sizes and textures for a curated yet effortless look.
Despite their vibrant personality, these pieces are lightweight and comfortable, making them perfect for daily wear. They’re meant to move with you – not sit in a jewelry box.
The Craftmanship Behind the Color
In an era of fast fashion, craftsmanship matters more than ever. Dee Berkley Jewelry emphasizes hand-assembled construction and quality materials. The brand carefully selects gemstones and components, ensuring durability while maintaining the organic beauty of each stone.Because many pieces feature natural gemstones, subtle variations in color and texture are part of their charm. No two bracelets are exactly alike - and that uniqueness adds to their appeal.
This dedication to craftsmanship allows each piece to feel intentional rather than mass-produced. When you wear Dee Berkley, you’re wearing something created with care.
Jewelry that Tells a Story
At Floyd & Green, we believe that jewelry is more than an accessory; it is a piece of your story. Dee Berkly Jewelry resonates with people who appreciate pieces that feel meaningful. Whether you’re drawn to a piece because it complements your wardrobe or because it represents something emotional or symbolic, the connection feels personal. That emotional connection is what transforms jewelry from a simple accessory into something cherished.
Dee Berkley Alternating Ruby & Silver Beaded Bracelet
Dee Berkley Aquamarine Bar Beaded Stretch Bracelet
Dee Berkley 7mm Beaded Stretch Bracelet
Dee Berkley Faceted Emerald Beaded Stretch Bracelet
Styling Dee Berkley Jewelry
One of the joys of this brand is its versatility. Here are a few ways to style these vibrant pieces:The Everyday Stack
Layer two or three beaded bracelets in complementary tones. Add a simple gold bangle for contrast.
The Statement Necklace
Choose a bold gemstone strand and pair it with a neutral outfit — a white blouse, a denim jacket, or a black dress. Let the color take center stage.
The Layered Look
Combine different necklace lengths for dimension. Start with a choker-style beaded strand, add a mid-length charm necklace, and finish with a longer pendant piece.
Vacation Vibes
These colorful designs are perfect for resort wear — think linen dresses, sandals, and sun-kissed skin.
The beauty of Dee Berkley Jewelry is that it doesn’t require complicated styling. The color and design do the work for you.