What is a Diamond?
This gem is made entirely of carbon that has been arranged in an extremely strong crystal structure. It was formed deep underground by heat and pressure over billions of years, making them one of the oldest natural treasures we wear.History and Symbolism
Long before the diamond became the centerpiece of modern jewelry, they were valued for their rarity, strength and mystical qualities. The earliest diamonds were discovered in rivers and streams in regions like Golconda in India, which remained the primary source for centuries until the 1800s when major deposits were found in South Africa.Ancient cultures believed diamonds had supernatural powers, including the ability to provide protection against battle. Because of their natural brilliance, many thought diamonds were fragments of stars fallen to Earth.
During the Middle Ages, diamonds spread throughout Europe through trade. At this time, they were worn mostly by royalty and the wealthy, symbolizing power and invincibility.
One of the most famous moments occurred in 1477 when Archduke Maximilian of Austria presented a diamond engagement ring to Mary of Burgundy. This gesture helped begin the tradition of diamond engagement rings, which eventually spread to European nobility and the world.
By the 20th century, diamonds became a universal symbol of love and commitment. The iconic marketing campaign by De Beers introduced the phrase “A Diamond is Forever” in 1947.
Diamond Jewelry
There is a reason diamonds have remained one of the most popular choices in jewelry, and it’s because they offer unmatched sparkle, durability and versatility. Expertly cut diamonds reflect the light beautifully.Diamond jewelry comes in a wide range of styles, each offering its own unique charm.
Rings are perhaps the most iconic form, with engagement rings being the most well-known, but diamond rings are also worn as fashion pieces or stacked for a modern layered look. They can come in different styles like classic solitaires to intricate halo and vintage-inspired designs.
Diamond studs are a staple in any jewelry collection, offering understated elegance that works for both everyday wear and formal occasions. Hoop and drop earrings provide added movement and sparkle.
A diamond pendant is one of the most versatile pieces you can own. Simple yet sophisticated, it can be worn alone for a minimalist look or layered with other necklaces for a more contemporary style.
Tennis bracelets are a classic favorite, featuring a continuous line of diamonds that creates a seamless flow of brilliance around the wrist. They are elegant enough for special occasions, yet subtle enough for daily wear.
The 4 C’s
These C’s: cut, color, clarity and carat weight determine a diamond’s quality and overall appearance. Cut is the most important of the four, as it directly impacts how much a diamond sparkles. A well-cut diamond reflects light beautifully, maximizing its brilliance.
Color refers to how colorless a diamond appears. The most valuable diamonds are those with little to no color, allowing more light to pass through. Clarity measures the presence of internal inclusions or surface blemishes. While most imperfections are not visible to the naked eye, higher clarity grades indicate a cleaner stone. Carat weight describes the size of the diamond. While larger diamonds are often more valuable, a well-balanced combination of all four C’s is key to finding the perfect piece.
Natural vs Lab-Grown
In today’s market, customers can choose between natural and lab-grown diamonds. Both options offer the same durability and brilliance.Natural diamonds are formed over billions of years beneath Earth’s surface, making them a rare and traditional choice. Lab-grown on the other hand, are created using advanced technology that replicates the natural formation process in a controlled environment.
For many, the decision comes down to personal preference, value and budget. Both types provide stunning beauty and allow wearers to enjoy the timeless appeal of diamond jewelry.
Caring for your Diamond Jewelry

To maintain their brilliance, diamonds require regular care. While they are incredibly durable, they can still collect dirt and oils that dull their sparkle. Simple cleaning at home with warm water, mild soap and a soft brush can restore their shine. It’s also important to store diamond jewelry separately to prevent scratches and to have pieces professionally inspected and cleaned periodically.
Here at Floyd & Green, we offer a free cleaning service. Simply bring your piece in for our staff to inspect and walk out with a diamond that shines like new.
A Lasting Investment in Beauty and Meaning
Diamond jewelry is more than a fashion statement; it is an investment in something enduring. Unlike trends that come and go, diamonds remain timeless. They retain both their beauty and significance over time.Whether you are selecting your first piece or adding to a growing collection, diamond jewelry offers a unique combination of elegance, durability and emotional value. It captures moments, celebrates milestones, and tells stories that can be carried forward for generations.
In a world that is constantly changing, diamonds remain constant, symbolizing what matters most and shining just as brightly as the memories they represent.

