DIAMONDS

Diamonds have been cherished and treasured for centuries. Over time, certain guidelines

have been established to help us in choosing a quality diamond - the 4 C's: cut, color,

clarity and carat weight. By considering these facts, you will have better knowledge of

what to look for when purchasing a diamond.

Diamonds are as timeless as creations in nature, and as you can see,

just as beautiful. However, a diamond's shape is not to be confused

with its cut. The shape you like best is a matter of personal

preference. The cut determines the diamond's brilliance.